About Us

Our Story


In 1998, Hyundai and a group of New England-area Hyundai dealers committed to the fight against pediatric cancer by launching a local initiative to support the Jimmy Fund at the Dana-Farber Cancer Institute. This effort grew to become Hyundai Hope On Wheels, a national independent 501(c)(3) nonprofit organization committed to helping kids fight cancer. The program is supported by Hyundai Motor America and its more than 820 dealers nationwide. Every time a new Hyundai vehicle is sold in the U.S., Hyundai customers join Hyundai and its dealers in this cause.


You may be shocked to discover that only 4% of all National Cancer Institute research funding is designated for childhood cancer. This is why Hyundai is commited to funding pediatric cancer research in an effort to fill this void. Our mission is to raise awareness for childhood cancer, donate life-saving research funds and celebrate the lives of children affected by this disease. We are proud to have funded $100 million in pediatric cancer research since inception and we will continue to do so until the day when no child ever has to hear the words, “You have cancer.” Together, we can end childhood cancer!